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Startup Series: Made of Air

Inevitable

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The Rise of Enembodied Carbon in Buildings

We are seeing regulations come in, especially in Europe where our company is. We're starting to see mention of embodied carbon in that space. It's very much market led. And they're also concerned about compliance over the next 20 years. No building developer wants to get into this thinking that feels like the regulations are going to tip toward embodied carbon. I don't want to be out of compliance. That's not really what I'm up for. So we're seeing a lot of the developers coming in line. They want to see that these buildings that they're bringing to life are really standing for something. If they're going to be sustainable, they want to be sustainable at every level.

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