AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
25min chapter
Ep 416: Sarah Carusona Tames The Omnichannel Beast for Alpha Lion [C-Suite Mentor Podcast]
DTC Podcast
Navigating the Supplement Industry in Direct-to-Consumer Marketing
The chapter explores the supplement industry in direct-to-consumer marketing, focusing on the significance of authenticity, quality ingredients, and building strong customer connections. It delves into the experiences of a marketer managing large budgets at Olukai, discussing omni-channel marketing, measuring channel effectiveness through post-purchase surveys, and the strategy behind customer discounts. The conversation also touches on the changing dynamics between brands and marketing agencies, emphasizing the shift towards profitability and the optimal organizational structure for brand and agency engagement.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode