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Ep 416: Sarah Carusona Tames The Omnichannel Beast for Alpha Lion [C-Suite Mentor Podcast]

DTC Podcast

CHAPTER

Navigating the Supplement Industry in Direct-to-Consumer Marketing

The chapter explores the supplement industry in direct-to-consumer marketing, focusing on the significance of authenticity, quality ingredients, and building strong customer connections. It delves into the experiences of a marketer managing large budgets at Olukai, discussing omni-channel marketing, measuring channel effectiveness through post-purchase surveys, and the strategy behind customer discounts. The conversation also touches on the changing dynamics between brands and marketing agencies, emphasizing the shift towards profitability and the optimal organizational structure for brand and agency engagement.

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