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The Seven Powers Are Counterpositioning Scale Economy, Switching Costs, Network Economy, Branding and Cornered Resource
The seven powers are counterpositioning scale economies, switching costs, network economies, process power, branding and cornered resource. Swift has the opportunity to take advantage of scale economies and bring stuff in house that no other artist could bring in house. She also has switching cost, because the ceo of spotify, when she was not on spotify, was flying to the us for her to get back on.