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Identifying your company's leverage with SmartAsset's Brian Bourque

How to Win podcast with Peep Laja

CHAPTER

Scaling the Marketing Team, Scaling an Agency

I lacked the vision to understand a tactic is like a crumb within a strategy, he says. It's about doing testing, finding your pain points and doubling down on what works next. I remember my first year, we are working on Christmas Day trying to get this thing out and in retrospect it generated like no revenue. We had this like frantic sense of commitment, but a lack of perspective, i think.

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