2min chapter

The Weekend University cover image

The Psychology of Desire - Luke Burgis

The Weekend University

CHAPTER

What Does This Have to Do With Desire?

We continue to find scapegoats in our world, and they provide the same kind of function for us as society. It's amazing when somebody has been singled out, how fast the accusations can come and how quickly the consensus can form that the person is responsible. That process is able to happen through mimesus, through imitation, memetic desire. And it spreads like contagion throughout a town, throughout a country, throughout an organization.

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