
Marketing for Now Featuring United Airlines, Perdue Farms, GWI, EY Consulting, LinkedIn, McCormick & Company, Sanofi and CBRE.
The CMO Podcast
Navigating Health & Nutrition Marketing
This chapter explores shifts in consumer behavior towards chicken consumption and the demand for convenient healthy eating options. It features insights from the chief marketing officer of McCormick & Company on authentic brand engagement, the significance of creativity, and the role of influencers in modern marketing. Additionally, it emphasizes the importance of diverse thinking and curiosity within teams to foster innovation and connect with consumers effectively.
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