Hershey vs Mars - A Chocolate Rolls Royce | 5
Business Wars
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Sweet Rivalry: Hershey vs. Mars
This chapter explores the intense competition between Hershey and Mars during the early 1980s, showcasing Mars' strategies and Hershey's bold moves, including the successful promotion of Reese's Pieces. It highlights key decisions and market shifts that shape the candy industry, illustrating how Hershey ultimately regains the upper hand.
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