Rothko's color on canvas is a particularly interesting source of information about the way that the brain encodes color. When you look at a Rothko, you are seeing colors in a very different way than you would ever see colors in any other context. True creativity involves the novel combination of some elements, could be notes of music, could be numbers, could be visual elements like lines or colors, could be physical movements, etc. So when we hear or see or feel or experience known elements in new ways that are truly creative, those neural circuits function is changed.

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