3min chapter

Intelligence Squared cover image

Can Neurotechnology Already Read Our Minds?

Intelligence Squared

CHAPTER

The Implications of Opting Out of Brain Data

I want to fundamentally see that framework being expressed through people's individual capacities to choose or opt out. Say we focus just, for instance, on the interpretation of brain data for commercial purposes for advertising. It is data that cannot be commodified unless you affirmatively choose to share your data. I think instead it is that that's not part of the business model that neuro tech companies or big tech companies get to present us with. Instead you have mental privacy over your brain data. Now that's a radical change for companies who have built their business models on the commodification of data.

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