Breaking Into Product and Tech by Microsoft Product Leader
The Product Podcast
00:00
Are You Planning Trips?
Google maps has a dominant market share for destinations and routs. We are currently underserving the trip planning part of the demographic. So next, we want to know our customer, right? We can't build something if we don't know who we're building for. And i would propose to be created persona named hannah. Hannah is 27, 35 years old, corently. based in north america and europe. She uses gogale maps on her phone; she's probably booking places to stay. These needs and wants are going to help us find our solution. Now let's try to think about what does the existing space look like?"
Transcript
Play full episode
