The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

April Dunford on Marketing Strategy and Positioning Yourself to Win

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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Why April's a Good at Positioning

Good point of view pitch does exactly that in that it basically says, look, here's the problem. And then once i pick an approach, they i'm going toworry about which product. So if you're a d g m g member and you listen to this, do you dno't want to know why april's really good at this? Cause this is her craft. Thits is what she's studies we dosnt learn about is what she reads about. You never pick up a book like this is what it takes. Buy the positioning book, buy challengeor sall. Buy april's books. If you're an b to be marketing and you want to grow

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