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129 - How To Create A Product Marketing Strategy, With Alexandria Snow
The Marketing Millennials
The Importance of Personal Branding in Marketing
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When I went to SaaSter, I saw 20 booths that says we are the number one. It's kind of funny because there's two, three people that are saying they're the number one and they're in the same competition to each other. Who actually is number one? You're not differentiating if you're saying you're the numberOne software at this or whatever. And even if you are the best by whose measure? Every organization is different. Every buyer is different. So it's like they're writing their website for the investors instead of the customers.
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