2min chapter

Elon, Inc. cover image

Elon’s Brand Dilemma 

Elon, Inc.

CHAPTER

Navigating Brand Turmoil in Leadership

This chapter examines the intricate dynamics of brand management within the context of leadership decisions, specifically focusing on a prominent electric vehicle company. The discussion includes insights from a Businessweek guest writer on the unprecedented challenges faced, drawing attention to the historical uniqueness of the current brand crisis.

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