20min chapter

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Season 5, Episode 9: AdTech M&A and the business cycle (with Terence Kawaja)

Mobile Dev Memo Podcast

CHAPTER

Navigating AdTech M&A Complexity

This chapter explores the intricacies of mergers and acquisitions within the AdTech sector, highlighting the challenges advisors and sellers face in conveying value to industry outsiders. It discusses the current state of the digital advertising market, emphasizing the impact of economic variables and the evolving landscape of trust and safety. The conversation also addresses the shifting dynamics in advertising strategies among companies, especially the influence of small and medium-sized businesses on larger platforms.

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