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670: DAVID YEAGER | How to Motivate Your Teens

The Rachel Hollis Podcast

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Reframing Adolescent Substance Use Conversations

This chapter explores innovative strategies in addressing adolescent smoking and vaping, emphasizing the need for relatable discussions rather than just health warnings. It highlights the success of the Truth Campaign, which effectively engaged teens by revealing the manipulative tactics of tobacco companies and appealing to their sense of agency and social justice.

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