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17min chapter
Crypto Needs Its iPhone Moment | James Zhang
Empire
Tencent: The Rise of the Super App
This chapter explores Tencent's transformation into a leading 'everything app' in China, detailing its strategies to keep users engaged within its ecosystem. It discusses the challenges of traditional money transfer systems and the potential disruption of existing financial models through innovative technologies like cryptocurrency. The conversation also touches on fostering user loyalty and adapting services to meet consumer demands in an evolving digital economy.
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