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Episode 40: Implications of USC & UCLA to the Big Ten and what it means for the future of college football on TV

The Sports Media Podcast

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The Big Ten Is a Big Ten Market, Isn't It?

U c, l a and us c are great for the big ten from a business standpoint. They're not going t to command more than a u v a, or or a u n c within the big ten. I think the main thing that's probably hurting the u cand ve are the grant of rights that they signed for to stick withe the a c c. It's going to be a big amount of money.

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