This Revenue Search spotlights Subnet 32 “It's AI,” an AI-text detector focused on education. Founder Sergey demos a clean web app that flags AI-written passages, highlights “AI-impactful” tokens, and generates shareable reports; it also offers plagiarism checks, batch scanning, API/Moodle/Zapier integrations, with Canvas coming. Citing a new, large unified benchmark (to be presented at an AI-in-education conference), It's AI claims top average accuracy (AUC ~0.92) versus GPTZero and others. The team targets universities with B2B plans while running low-cost miner inference; early revenue (~$2k/mo) comes mostly from enterprise subscriptions. Hosts push a go-to-market pivot: niche hard into higher-ed, raise enterprise pricing, personalise outreach to ~4k U.S. institutions, and avoid “poacher vs. gamekeeper” branding conflicts with student tools.