29. What does media look like in 2023?
Future Proof
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Introduction
Future Proof is the marketing podcast from Kanter and side business school University of Oxford. In each episode we speak with marketing leaders to help brands navigate the ever-changing marketing landscape. Our guest today is Kate Scott-Doggins, who's president global business intelligence at Group M. We look at ad revenue obviously this year and the coming year is really out in a five-year forecast.
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