How Do We Conciliate Facts With Story Telling?

helena frankley: The responsibility of the media is fact, and story telling is a means of getting facts across. We're in a complete battle for truth and an information bankruptcy - people don't know who to believe any more; so they're getting their information from real wild plomp or other doust sources. She says some companies have enough authority as a stand alone entity to tell their own stories on their own. Williams: Mission driven companies that approach the world from a place of authenticity are going to win the war for talent.

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