Anthony Iannarino on Leading Growth
Outbound Squad
What's in It for Me?
"People do things for their reasons, not for your reasons," he says. "If you don't know what their reasons are, then you can't have a good coaching conversation with them" He suggests that reps start by asking themselves questions they need to answer in order to get the best out of people. 'This vehicle is going out and selling this so that we can actually get you where you need to go'
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