The Culture Map

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Author of the culture map, Aron Finao is a professor at ensiod in france. He says his work helps people to decode how cultural differences are impacting their effectiveness.Finao: I'm wondering if you could tell us what that means and why it's important in the context of thinking about culture.finao: My whole goal with my culture mapping work is not to help people to say, this culture is like that. But instead to start teasing outwhy someone perceives another person differently.

Erin Meyer: The Culture Map Erin Meyer, a professor at INSEAD, teaches us how to influence cross-culturally. Erin is the author of the bestselling book The Culture Map: Breaking Through the Invisible Boundaries of Global Business*. Key Points It’s more helpful to know how cultures compare to one another on specific issues than it is to just describe a specific culture. Different cultures have signals that mean different things. Historically homogenous cultures tend to be less explicit in their communication styles, with much more communication implied. Americans tend to be very direct except when giving negative feedback, and many people from other cultures find this confusing. Remember to: be curious, be humble, listen before you speak, and learn before you teach. Resources Mentioned The Culture Map: Breaking Through the Invisible Boundaries of Global Business* by Erin Meyer The Country Mapping Tool by Erin Meyer The Personal Profile Tool by Erin Meyer Related Episodes How Culture Affects Coaching (episode 13) How We Do Things Around Here for Results, with Kent Rhodes (episode 144) How to Work in Different Cultures, with Nathan Czubaj (episode 166) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic.