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535: My Computer Supports Math
Accidental Tech Podcast
How to Maximize Your Money With Monthly Subscriptions
If you're going to offer both monthly and yearly, price them in such a way that people who do math will go for the yearly. You'll make more money from people who abandoned it early. Those people will be reminded only once a year, instead of 12 times a year, that they are subscribing to your app. So ideally, you want yearly customers more than monthly customers.
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