Bob Moesta: Understanding how customers buy, using Jobs To Be Done Framework
The Yaag Project
Do Startups Really Understand the Demand Side of the Supply Side?
Most startups are so enamored with their business model and the technology or the way in which they're going after it, that they're trying to be better than some other product. So how do we talk about what the consumer wants without actually talking about the solution at all? And being able to understand how to take a step back to understand the difference between an output and an outcome is very important.
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