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How Confidence Determines the Choices We Make | Peter Atwater

Hidden Forces

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The Importance of Preparation in Podcasting

How important is it to understand a deeper sense of who your listeners are or who your customers are and where they're coming from? I tend to do this at three levels because it's hugely important. The first level that I always look at is where are we today as a society. And so then you need to think about who's your crowd? Who's your audience?

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