Interview with Corey Haines - Founder of Swipe Files
Swipe Files - founded by Corey Haines - is a membership website that offers courses, a community, and content to help you become an expert marketer. Through his newsletter, membership community, podcast, and other platforms, Corey curates marketing examples, copywriting assistance, and more. In this episode, we discuss Corey's five stages of awareness in the customer journey, how he got Swipe Files off the ground, why he went full-time, and a comprehensive plan for succeeding in the SaaS industry.
What's On The Menu:
- How Swipe File is helping copywriters by serving as a source of project inspiration
- Changing behaviors and meeting the ever-evolving demand for the relevant content
- Solving lower funnel challenges with 5 Stages of Awareness
- Creating a foundationally strong marketing strategy in order to survive constant algorithm updates
- Building a balance between in-house and outsourced content
- Standing out as a SaaS brand in a competitive market
