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Shopify President Harley Finkelstein | Catalyzing Entrepreneurship
Greymatter
Shopify
The key is to find something that doesn't require you to ever have to migrate off of it. There was an era where every single physical retailer, a kid you not, had a DJ in there. It wasn't even on brand. And so all of these things, I think, for some merchants some of the time, make a lot of sense. But not everyone needs a DJ,. Not everyone needs personalization, everyone needs subscription. Shopify makes everything else possible.
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