Shopify

The key is to find something that doesn't require you to ever have to migrate off of it. There was an era where every single physical retailer, a kid you not, had a DJ in there. It wasn't even on brand. And so all of these things, I think, for some merchants some of the time, make a lot of sense. But not everyone needs a DJ,. Not everyone needs personalization, everyone needs subscription. Shopify makes everything else possible.

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