Viral TikToks can crawl into your brain and trigger spending
Stress Test
Influence of Social Media on Consumer Behavior
Exploration of the impact of social media, particularly TikTok, on consumer behavior, focusing on how real people's reviews and personalized recommendations influence purchasing decisions and travel planning. The chapter discusses the power of influencers in shaping spending habits and contrasts the spending habits between Millennials and Gen Z, noting differences in disposable incomes and approaches towards shopping.
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