6min chapter

FiveThirtyEight Politics cover image

Campaign Throwback: 'The Economy, Stupid'

FiveThirtyEight Politics

CHAPTER

The Cultural Legacy of an Election Slogan

This chapter explores the origins and implications of the phrase 'It's the economy, stupid,' particularly during the 1992 presidential election. It examines the enduring significance of economic factors in political decision-making and electoral success.

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