#202 - A Breakdown of Trendy New Businesses & Boring 9 Figure Businesses
My First Million
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The Business of Color and Ethics in Entrepreneurship
This chapter explores innovative businesses leveraging design and branding, particularly focusing on the Pantone color matching system and its cultural impact. It also critiques 'couch cushion businesses' that exploit systemic gaps, as well as the ethical concerns surrounding deceptive practices in the mugshot and background check industries. By examining subscription services like WGSN alongside personal anecdotes, the discussion reveals the complexities and moral considerations of profit-seeking ventures in today's digital marketplace.
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