Influence can be as gentle as a bit of friendly advice or as seismic as a strategy to win an election. As a behavioural scientist who has worked with the UK Foreign and Commonwealth Office and the Ministry of Defence Science and Technology Laboratory, Justin Hempson-Jones is more familiar with influence's uses – and its dangers – than most. In his recent book, Influence: Understand it, Use it, Resist it, he offers new perspectives on how individuals can use influence to achieve their goals in everyday life and also gives advice on how to detect when we're being influenced by more malign or unseen actors across society. Joining him to discuss the book is Carl Miller, the technology researcher, co-founder the Centre for the Analysis of Social Media at Demos, and author of The Death of the Gods: The New Global Power Grab.
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