Like alcohol, but don't want to drink? For the "sober-curious" consumer there's a range of low-alcohol alternatives on the market from gins and spirits to beers and craft lagers. But are they as good as the real thing? What is the social purpose of these substitute drinks? And why do they tend to have similar prices to their alcoholic rivals - even though they are taxed at a far lower rate? Evan Davis and guests explore the expansion of the low-alcohol market, the rising demand for luxury alcohol alternatives and asks - is this one trend that's here to stay?
GUESTS
Cristina Diezhandino, Chief Marketing Officer, Diageo
Spencer Matthews, Founder, Clean Co
Emily Neill. Chief Operating Officer, IWSR Drinks Market Analysis
Producer: Lucinda Borrell
Production Coordinators: Sophie Hill and Siobhan Reed
Sound: Graham Puddifoot
Editor: Hugh Levinson
