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Top Lessons from “How Will You Measure Your Life?”

Founder's Journal

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Handa's Strategy for the US

Honda wanted to make similar, big, premium motor cycles to competitors like harley. They just wanted to charge a lot less because japanese labor was very inexpensive so they didn't have to charge as much for the bikes. Handa sold very few bikes, and from the markets perspective, customers just looked at these hondas as just a poor man's harley davidson.

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