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S4 Ep2: Facebook Ads/Prime Energy Drink’s Brilliance/Honest Co.’s Insanity
Limited Supply
How to Use Facebook's Ad Engine to Increase CPM
Going broad is like taking the ramp up a light hill and so there's low CPMs. The other path is like, you gotta take really steep stairs and all of a sudden your CPM gets jacked up. I think always just letting it figure itself out is the right way to go. It's the cheapest way to go."
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