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S4 E2: Facebook Ads/Prime Energy Drink’s Brilliance/Honest Co.’s Insanity

Limited Supply

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How to Use Facebook's Ad Engine to Increase CPM

Going broad is like taking the ramp up a light hill and so there's low CPMs. The other path is like, you gotta take really steep stairs and all of a sudden your CPM gets jacked up. I think always just letting it figure itself out is the right way to go. It's the cheapest way to go."

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