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364: Almanac: Overcoming Horizontal Product Challenges - with Adam Nathan

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

CHAPTER

Almanac: A Collaboration Platform

In the early days of COVID-19, HR departments were issuing guidance on what's like the out of office policy. Almanac would rapidly respond to wherever we saw conversation happening on social media. We became known as essentially a open source repository of documents. And so that meant our users weren't just taking the templates and then using them to collaborate privately in their own workspaces. They wanted more template features. So they were, they, because we got product market fit around the templates, they wanted more and more of the same. It was very aligned with our value proposition to grow our user base.

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