Why Not Poke the Bear?

2min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

In the vast majority of cases, poking the bear is a bad idea. But there are times that having the bear coming for you can accelerate your growth. It might elevate your brand or highlight that you do indeed have a much better product. You need to have a specific strategy to justify making that initial poke. Sir richard branson took on the established giant british airways with his upstart airline, virgin atlantic. And it meant he could gleefully poke the ba bear. In fact, doing so made people love the virgin bran even more. However, when sir richard later took on pepsy and cola, he hadn't done enough to bring customers

Marc Lore is all too familiar with leaping into the unknown. He’s made leaps of faith as the founder of Diapers.com, Jet.com, the CEO of Walmart U.S. e-commerce, and now, as a part owner of NBA/WNBA teams, along with Telosa, a city that he’s announced he’s building from scratch. One thing he’s learned from all of these audacious endeavors: you can’t leap alone. You need to convince your team, and more importantly, your customers to leap with you. As you’ll hear in this episode, Lore’s many leaps have evolved the way he assesses the risk involved. And each time, he's refined his method for bringing others – including customers, investors, co-founders and suppliers – along with him.

Listen to Mark Lore on Rapid Response: https://link.chtbl.com/LoreMoSBlurb

Read a transcript of this episode: https://mastersofscale.com

Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.