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3min chapter
Blue Ocean Strategy by Chan Kim and Renée Mauborgne | Episode 1 |
The Audiobooks Podcast
How to Succeed in Blue Oceans
This book seeks to address this imbalance by laying out a methodology to support our thesis. Here we present the principles and analytical frameworks to succeed in blue oceans. There are four guiding principles for the successful formulation of blue ocean strategy. Chapter three identifies the paths by which you can systematically create uncontested market space across diverse industry domains, hence attenuating search risk.
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