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Masters of MEDDICC - How to build a sales team ready for battle with Richard Dufty - Episode #12

MASTERS OF MEDDICC

CHAPTER

The Rise and Fall of Coaches

"I love sports analogies as well, war analogies. And what I always think about in line with what you say there is, is in sports, when you have the head coach, the manager," he says. "You've got to be able to climb up the mountain, come back down and then start going back up." The best coaches of all time came from nowhere but ended on a high note - not one has never had a hard season or been left out by their team. He adds: 'It's how you deal with those'

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