#431: The Commodity Jungle
The Advanced Selling Podcast
00:00
How to Be Unbiased
You will be judged more by the questions that you ask than by the answers that you give. Too many people just sit there and answer the questions and say, why mine's better than yours? The one question you can always ask 100% of the time is "How do you put the back on the chair with the staples in the right place?" If you just answer the question, you're not getting to the real issue. Take the negative things that you might say about your competition out when you can successfully align yourself with the prospect.
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