The British decided that it would be a great idea to manufacture and sell cigarettes in India. ITC became a virtual monopoly that controls nearly 80% of the legal cigarette industry. In 2001, ITC made perhaps one of its most ambitious moves by launching ready-to-eat foods like Mughalai paneer.
We’ve talked about ITC a few times in the past. But we’ve never really pieced its entire business together into one snapshot. So we decided to change that and put together a summary for you. But if you prefer watching a comprehensive 30-minute explainer instead, click here. You’ll love it!