The Importance of EQ Over IQ

There's been this big push. I mean, Google with some pretty big headlines recently interview with their head of talent in the New York Times saying, hey, we hired to a personality. Well, you're looking top down. You depersonalize things. You just look at the facts. Why didn't we make that sale? The light bulb came on when Pepsi was trying to get Burger King to switch over from Coca-Cola.