How Effective Are Customer Testimonials?

Customer testimonis like a hew yons tebom man roitit process of business with et. Nd, how effective is that? I that human invester, demesary attraction, demand. So the question is, how effective are customer monials? Am, well, i would generally say not very one of the most common slides we get rid of in demo day is, our customers love us. If they love you enough to pay you, that's interesting. But again, it it really depends wet e wa research....