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Why Attribution is Gonna Get WORSE, Agencies Sucking and the “7-11-4 Rule” with Neil Patel & Eric Siu

Perpetual Traffic

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The 7-11-4 Rule, AI Tools for Content Multiplication and Syndication

In this chapter, they discuss the 7-11-4 rule, which states that a customer needs to spend seven hours engaging with seven hours of content across 11 different moments in four locations before they're ready to engage with you. They also highlight the importance of creating and syndicating more content to increase visibility and generate leads.

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