2min chapter

The Hustle Daily Show cover image

When it comes to craft beer, bad names are best

The Hustle Daily Show

CHAPTER

Head Harvester: A Metal Brand

I remember being home in Arizona and seeing something called head harvester as like it's just telling a story. And I can tell you that's probably one of the only names that I recall from years ago on a menu. So not only obviously, are they kind of connecting these dots with this independence and this authenticity, they're also just really sticky. They just appeal to a certain crowd. If I saw a capy on a gooseberry bush, I'm 100% bringing that to the barbecue. Absolutely. But then feeling really sick after the barbecue, I'm pretty sure.

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