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How to Navigate a Recession

Create Like the Greats

CHAPTER

Investing in Marketing During a Crisis

In 2008, there was an increase in the number of people who went to Google and they were searching for things like Salesforce. If you can rank in Google with content, then you ultimately have the ability to capture their attention. Focusing on the things that are within my circle of control is what I need to do today. The next few months are going to be rocky for many; it has already been rocky for me.

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