The first thing that we want to focus on is building advocates instead of just going for one and done referls. And the way that we do that is by adding value three or four times to our contact before we make the ask ourselves. If this person offers to help us earlier than the third or fourth touch point, or the third orFourth value add, we want to use that offer to continue what we've built up. Once we've invested enough social capital in this relationship, once we've created enough opportunity for them to offer the referal, then we can say something along the lines of: Why don't you have opportunities at my company? The next obvious thing for them to say
Austin shares the best way and the best time to actually ask for that referral!
Time Stamped Show Notes:
[0:25] - 2 types of referrals
[1:50] - Why advocates are better
[3:01] - You have to deposit before you withdraw
[4:56] - Getting a referral without asking
[7:04] - The right way to ask for that referral
Have questions about how to ask for that referral? Text them to Austin at (201) 479-9511.
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