Ep. 214: Michael Mauboussin | Beating Expectations: The Impact of Loyalty on Corporate Valuations
Customer Confidential: Untold Stories of Earned Growth
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The Importance of Net Promoter Scores
There's evidence that broadly speaking companies that have high intangible investments often do well. The three principles of the net promoter system and customer centricity are kind of the in-violet principles. Every action you take should be designed to maximize or get your product.
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