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Episode 44: Cruce Saunders, [A] - Content systems and customer journeys

The Content Strategy Podcast

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Do You Have Sponsorship From Leadership?

In most cases, the content fabric that will be run inside the larger starts with one organization. The knowledge management organization at a large financial technology company has been working with as a mandate for mostly post sales customer experiences. So we worked with them to build a content services organization to staff up content strategy, engineering and operations functions. And then are able to use these things, along with a contin orchestration model to build out the pitching and catching between the different content domains. Do they already have sponsorship from leadership, or is this something that they typically need to go and win?

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