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The Importance of Knowing Your Audience in Data Visualization
Knowing your audiences is essential. Designing a presentation without an audience in mind is like writing a love letter and addressing it to whom it may concern. The final really guiding light on this thing, this has become my mentre in data visualization, provide the greatest degree of understanding with the least amount of effort. You may have to work your ass off but you're trying to get to the in and without making your audience have to work harder than is necessary.