CRO to UXO with Ihor Sokolov
No Hacks: The Mindset Behind Digital Optimization and Growth
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What Is the Difference Between CRO and UXO?
Conversion rate optimization is a methodology of increasing user motivation to exert a specific behavior. It's basically you think about ways to get a user to a point where he's motivated enough to complete the flow or action you want him to be. So just as an example, when user comes to your website,. say, let's let it be an econ, a one brand econ, econ store, one, one product. Let's take it, you know, a wardrobe, a cardboard. What are the reasons why user will be looking to buy a cardboard? Instead of waiting for a response from you, I'll give you a few answers. And infusing motivation in this sense
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